It’s not your idea, it’s you.

I love the analogy used in this article below about athletes. Being an avid cyclist, I see many investing heavily in their bike or spending $200 on their helmet to shave 50 grams. This is akin I think to spending lots of time on a patent before you have validated your idea in the marketplace. This is something that I felt like I was doing for my startup until a couple friends enlightened me to see the big picture. We are now taking the trade secret route. I guess well see how it plays out.

I couldn’t agree more that you should spend your time and resources on things that have the best return.

Here’s that article from
http://blogs.forbes.com/jeffbercovici/2011/03/11/excerpt-maxim-founder-felix-…

In addition to being a publisher, poet, planter of trees and polyamorist, Felix Dennis, founder of Maxim and The Week magazines, is simply one of the most entertaining people you could hope to converse with. I recently spent two hours plumbing his thoughts for an interview in our current issue. Our conversation covered far more ground than I was able to squeeze into a page and a half of print, so I’ll be posting an extended version Monday. In the meantime, here’s a chapter from Dennis’s new book, “The Narrow Road: A Brief Guide to the Getting of Money.” Chapter 45: On the Fallacy of the Great Idea There is a fallacy rooted in the minds of many who wish to become rich —the fallacy of the great idea. Having a great idea is not enough. It is the manner in which ideas are executed that counts. Implementation will always trump ideas, however good those ideas are. Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don’t win races. Athletes do. I have lost count of the number of men and women who have approached me with their “great idea,” as if this, in and of itself, was their passport to instant wealth. The idea is not a passport. At most, it is the means of obtaining one. In some instances, a fixation on a great idea can prove hazardous, distracting your attention from the perils and pitfalls you will inevitably encounter on the narrow road. If you never have a single great idea in your life, but become skilled in executing the great ideas of others, you can succeed beyond your wildest dreams. They do not have to be your ideas —execution is all. When confronted with a great idea, your reaction should be to scrupulously analyze its commercial potential in the context of your own ability to transform that potential into triumph. Ideas don’t make you rich.

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May I also add the related posts on Forbes are spot on. I wonder if this is human curated or complete machine code. If the latter I would love to know that math.

by freddie

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